Paid Search Marketing
Ideal audiences searching for the determined keywords.
- There is shift in search behaviors; your customer is conducting more research-based searches than ever before, looking for the best products or services, product or brand reviews, and conducting price comparisons. Your potential customers are empowered to make the best-informed decision before they buy, call, act and convert.
- It is our job at SFG Interactive to identify these behaviors and segment customers into audiences based on intent, by using 1st party data and audience attributes from our search and data partners. From there, we leverage our search partners’ advancements in machine learning bid strategies and audience segmentation to identify an opportunistic time to enter the search auction. This is all based on the ideal audiences searching for our identified keywords.